Minions illumination

“Join the fun” CONTEST

Contest Rules


  1. The Contest is held by Groupe Bel Canada Inc. (the “Contest Organizers”). It runs from April 1 at 12:00:01 a.m. (ET) until 11:59:59 p.m. (ET) on April 30, 2024 (the “Contest Period”). Universal is not a Contest Organizer.


  1. The Contest is open to residents of Canada who have reached the age of majority in their province or territory of residence at the time of entry. Employees, representatives and mandataries of the Contest Organizers, of any company, corporation, trust or other legal entity controlled by or affiliated to them, their advertising and promotional agencies, suppliers of materials and services related to this Contest, as well as members of their immediate family (siblings, children, father, mother), their legal or common-law spouse and any individual with whom such employees, representatives and mandataries are domiciled are not eligible. To participate in this Contest, cookies must be accepted.


  1. To enter the Contest, go to (the “Contest Website”). You can also get to the Contest Website by scanning the QR code appearing on the Contest materials in participating stores. Once on the Contest Website, click on the “Click here to enter” button. You will need to enter your contact information: last name, first name, email address, telephone number and province. You must declare that you have read and accept the contest rules by ticking the corresponding box. Next, click the “Submit my entry” button. You will obtain one (1) entry in the contest.

  1. Additional entries. You may also choose to enter UPC codes from participating products to earn up to one (1) additional entry per day. The participating products are:

Babybel Original 6 servings, 120 g

Babybel Original 12 servings, 240 g

Babybel Original 18 servings, 360 g

Cheese Dippers Original 4 servings, 140 g

Kiri Original 8 servings, 144 g


  1. Entrants must respect the following limits; otherwise, they may be disqualified:

  1. Limit of one (1) entry per day: one (1) entry per email address and one (1) additional entry by entering the UPC code of a participating product;

  1. Use of one (1) email address per entrant when the entrant has more than one;

  1. Limit of one (1) prize per person and household.


  1. A total of fifteen (15) prizes are available, with a total approximate total retail value (ARV) of $427. Each prize consists of:

  1. One (1) year of free cheese products, given in the form of sixty-one (61) free coupons entitling the holder to one of the following products:

  1. One (1) six (6) serving mini Babybel product (120 g);
  2. Four (4) Cheese Dippers® (140 g);
  3. Eight (8) Laughing Cow® servings (133 g); or
  4. One (1) eight (8) serving Kiri product (144g).

This is the equivalent of one cheese per day. Each free coupon has an approximate maximum value of $6.99. Max value of $427.

  1. Coupons are redeemable in store for Babybel®, The Laughing Cow®, Cheese Dippers® or Kiri products, subject to product availability in store. The following terms and conditions apply to the coupons:

  1. Coupons expire on October 31, 2024;
  2. Only original coupons are valid, no reproductions;
  3. Limit of one original coupon per product;
  4. Coupons will not be reimbursed and cannot be redeemed for their cash value;
  5. In case of loss, theft, damage, degradation or non-authorized use, coupons will not be refunded or replaced;
  6. Coupons cannot be combined with another offer or promotion;
  7. Coupons are subject to all other applicable terms, conditions and restrictions indicated on them or that may be communicated to the winners by the Contest Organizers.

Odds of winning

  1. Prizes are awarded by means of a draw to be held on May 3, 2024, at the offices of Cri agence, the agency of the Contest Organizers, located in Montreal. The odds of winning a prize depend on the number of contest entries.


  1. To be declared a winner, an entrant must:

  1. Be reached by phone by the Contest Organizers’ representatives within ten (10) business days following the draw;

  1. Complete and sign the Declaration Form that the Contest Organizers will provide by email declaring that they have fulfilled all the requirements of these Contest Rules. Then, return it to the Contest Organizers so they receive it within ten (10) business days of its initial receipt;

  1. Correctly answer the mathematical skill-testing question administered by the representatives of the Contest Organizers at a convenient date and time or on the Declaration Form;

  1. Upon request and in a timely manner, provide photo identification.

  1. Failure to comply with one of the conditions mentioned in these Contest Rules or to accept the prize within the time provided will disqualify the selected entrant, who will forfeit the prize.

  1. Within four (4) weeks following receipt of the duly completed and signed Declaration Form, the Contest Organizers will send each winner their prize by mail.


  1. Verification. All documents allowing entry into the Contest and Declaration Forms are subject to verification by the Contest Organizers. Any document that is, as the case may be, incomplete, illegible, mutilated, fraudulent, registered or submitted late, bears an invalid email address or phone number, does not bear the correct answer to the mathematical skill-testing question or is otherwise noncompliant shall be rejected and will not entitle the entrant to an entry or prize, as the case may be.

  1. Disqualification. The Contest Organizers reserve the right to disqualify a person or to cancel one or more entries of a person who enters or tries to enter this Contest using methods that do not comply with these Contest Rules or that are unfair to other entrants (e.g., entries exceeding the authorized limit). Such a person may be reported to the appropriate legal authorities.

  1. Conduct of the Contest. Any attempt to deliberately damage the Contest Website or any website related to the Contest or to sabotage the legitimate conduct of this Contest constitutes a violation of civil and criminal laws. Should there be any such attempts, the Contest Organizers reserve the right to reject the entrant’s entries and to obtain legal redress.

  1. Acceptance of the prize. Prizes must be accepted as described in these Contest Rules and may not, in any case, be transferred in whole or in part to another person, replaced by another prize or exchanged for cash.

  1. Liability limit: use of the prize. By entering the Contest, any entrant selected for a prize releases and holds harmless the Contest Organizers, any company, corporation, trust or other legal entity controlled by or affiliated to them, their advertising and promotional agencies, their employees, representatives and mandataries (the “Released Parties”) from and against any damage resulting from the acceptance or use of the prize.

  1. Website. The Contest Organizers do not warrant that access to or use of the Contest Website or any website related to the Contest will be uninterrupted during the Contest Period or error-free.

  1. Liability limit: conduct of the Contest. The Released Parties disclaim all liability for any of the following, which may limit or prevent any entrant’s participation in the Contest: malfunctioning of the Contest Website, of any computer component, software or communications line; loss or lack of a communications network; or any transmission that is faulty, incomplete, incomprehensible or erased by any computer or network. The Released Parties also disclaim all liability for any damages or losses that may be caused, directly or indirectly, in whole or in part, by the downloading of any web page or software or by the transmission of any information related to entry in the Contest.

  1. Contest modification. The Contest Organizers reserve the right, at their sole discretion, to cancel, terminate, change or suspend this Contest, in whole or in part, should human intervention or an event take place that could alter or affect the administration, security, impartiality or conduct of the Contest as provided in these Contest Rules, subject to approval by the Régie des alcools, des courses et des jeux du Québec, if required.

  1. Termination of entry in the Contest. In the event that the computer system does not work as intended during the Contest Period for whatever reason, or if entry in the Contest must be terminated in whole or in part before the closing date provided in these Contest Rules, the Contest Organizers may, at their sole discretion, proceed with a draw among the entries duly registered during the Contest Period or, as the case may be, up to the date of the event that ended entry in the Contest to award the prizes not yet delivered to winners.

  1. Prize limit. In no event shall the Contest Organizers be required to award more prizes than indicated in these Contest Rules or to award a prize other than in compliance with these Contest Rules.

  1. Liability limit: entry in the Contest. People who enter or try to enter this Contest release the Released Parties from all liability for any damage they may incur as a result of entering or attempting to enter the Contest.

  1. Authorization. By entering this Contest, any entrant selected for a prize authorizes the Contest Organizers and their representatives to use, if required, their name, photo, likeness, voice, place of residence and/or statement regarding the prize for promotional purposes, without any form of compensation.

  1. Communication with entrants. No communication or correspondence related to this Contest shall be exchanged with entrants except as provided for in these Contest Rules or at entrants’ initiative.

  1. Personal information. Entrants’ personal information collected for the purpose of the Contest will only be used to administer the Contest. No commercial or other communications unrelated to the Contest will be sent to entrants unless they have otherwise agreed to receive such communications.

  1. Property. Declaration Forms are the property of the Contest Organizers and shall not in any case be returned to entrants.

  1. Entrant identification. For the purpose of these Contest Rules, the entrant is the person whose name appears on the entry form and the prize will be awarded to this person if declared a winner.

  1. Contest Organizers’ decision. Any decision by the Contest Organizers or their representatives regarding this Contest is final and without appeal, subject to a ruling by the Régie des alcools, des courses et des jeux du Québec on any issue under its jurisdiction.

  1. Litigation. For Quebec residents, any litigation respecting the conduct or organization of a promotional contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.

  1. Unenforceability. If a section of the Contest Rules is declared or deemed illegal, unenforceable or invalid by a competent court, that section shall be considered invalid, but all unaffected sections will be applied within the limits of the law.

  1. Language. In case of any discrepancy between the French and English versions of these Contest Rules, if a French version is available, the French version shall prevail.