Building positive brands
Allying healthy indulgence, convenience and fun, Bel brands convey positive values, always in sync with consumer expectations for food.
To offer even more responsible products, the Group has initiated the sustainable transformation of its brands by working on four key challenges essential for its value chain: sustainable farming, caring
nutrition, environmental footprint and people well-being. To create awareness about their responsible commitments, Bel brands are strengthening their visibility and delivering clear information in their marketing actions.
Beyond this constant improvement approach, their strength as well as their distinctive product offers to answer local consumer needs continue to offer substantial geographical growth prospects for the future.