These unique, high-quality products, which are mostly manufactured in Quebec, have enjoyed tremendous success among Canadian consumers. The subsidiary’s team proudly got support and investment from the global organization, allowing the equipment and building of 3 production sites locally.
Group Bel Canada’s ambition is also to favour a business model which draws on the expertise of the local dairy industry, thus benefiting the industry’s stakeholders. The Laughing Cow® has been manufactured in Quebec since 2007 and Boursin since 2011 (partnerships with Bergeron and Agropur). To build its new Babybel plant in Sorel-Tracy, Bel worked with a new partner, producing Riviera delicious dairy and vegan products.
Group Bel Canada, which is headquartered in Montreal, is in full expansion mode et will have 200 employees at the end of 2020.
Proud of its legacy stemming from more than 150 years of history, Group Bel Canada contributes to the group’s mission every day and lives its values, the cornerstone of a strong company culture.