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Laughing makes us stronger. It helps reduce stress, connects us to others, but most importantly, it brightens up our lives. For all those reasons, The Laughing Cow is proud to present its new campaign! This global campaign delivers a new message that goes back to the roots of the brand: ‘’Because it’s better to laugh.’’ It showcases a new powerful TV ad and impactful Out of Home Displays in Montreal’s Berri Uqam metro station and in Toronto’s Dundas Square to inspire all of us to laugh in life.
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Rediscover the creamy deliciousness of The Laughing Cow—now available in an organic version. Made with 100% real cheese, The Laughing Cow Organic hasn’t lost any of the flavour you love. In fact, it has an even creamier texture than the original. Enjoy a delicious portion and be surrounded by nature for a moment. Offered in practical 8-portion format.
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Lactose out, more laughter in! Whether you’re lactose intolerant or just like to moderate how much dairy you consume, you’ll discover the same great taste and creamy texture you love whenever you enjoy The Laughing Cow’s new Lactose Free variety. Try our practical 8-portion pack.
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Goodness comes naturally, with the new Mini Babybel Organic joining the Mini Babybel family. It is made from Organic milk which comes from happy cows that graze the beautiful fields and meadows. This goodness is then given back to you in return.
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The irresistible sweetness of maple : perfect for your brunch! The new Boursin Apple & Maple : a gourmet flavour pairing the silkiness of maple syrup with the crispness of apple
Press release
Bel Canada to produce Mini Babybel® in Sorel-Tracy at its first Canadian factory
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A brand new TV commercial showcasing the taste appeal, the unique texture and the versatility of Boursin, the irresistible pleasure!
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