News

The all new Boursin Dairy-Free has arrived! Delicious, creamy, dairy-free, and with the same great taste as the original Boursin Garlic & Herbs, what more could you ask for? A great alternative for people with lactose intolerance or willing to consume more plant-based products.

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Having fun and being healthy, no problem thanks to Babybel’s Mini Rolls! Introducing a new spiral-shaped snack that children will have a blast unrolling and eating. A high-protein snack, Mini Rolls are also a good source of calcium, with no artificial flavours, colours, or preservatives.

News

Do you know The Laughing Cow® Mix? A new product that pairs The Laughing Cow’s creamy taste with legumes and spices to create a snack that is as bold as it is delicious. Available in two flavours: red beans with smoked paprika or chickpeas with herbs.

Press release

Recycling of packaging: Bel Group launches a new program for recycling Babybel® packaging

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NEW FLAVOUR. With its Mediterranean combination of sweet fig and savoury balsamic, Boursin Fig & Balsamic always inspires creativity in the kitchen, whether it’s for a simple snack or a sophisticated brunch.

Press release

Bel Canada: First production plant on Canadian soil

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Great news! All Mini Babybel packaging is now recyclable, thanks to our partnership with TerraCycle.

Press release

Cristine Laforest appointed General Manager

Press release

Message - COVID-19

News

Laughing makes us stronger. It helps reduce stress, connects us to others, but most importantly, it brightens up our lives. For all those reasons, The Laughing Cow is proud to present its new campaign! This global campaign delivers a new message that goes back to the roots of the brand: ‘’Because it’s better to laugh.’’ It showcases a new powerful TV ad and impactful Out of Home Displays in Montreal’s Berri Uqam metro station and in Toronto’s Dundas Square to inspire all of us to laugh in life.