The Laughing Cow Launches Its Product Campaign

In April 2023, The Laughing Cow launched a new 360 campaign on the multiple ways to spread the product and the improvement of the Original variety, now easier to spread! 

The campaign aired on TV, online video as well as on various social networks such as Facebook, Instagram and Pinterest with several inspiring creatives showing its versatility! A campaign with 9 influencers also took place across Canada during the month of May 2023, presenting different recipes to inspire consumers and make them rediscover The Laughing Cow. 

Finally, to complete the deployment of the campaign, powerful communication pieces were developed as well as an in-store tasting plan to stimulate sales.