Bel Canada, Congebec, and Food Banks of Quebec (FBQ) partner to reduce food waste and redistribute products to the FBQ network.
“At Bel Group, our mission is to provide healthy and responsible food for everyone. We are proud of the tangible measures we have implemented to achieve our goal of zero product destruction in our Canadian operations, particularly at our Babybel manufacturing plant in Sorel-Tracy,” said Marie-Eve Robert, VP marketing and CSR at Bel Canada. “More than 46 per cent of food is wasted every year in Canada. This program, in collaboration with Congebec and Food Banks of Quebec, will play a key role in the fight against food waste and insecurity while optimizing the performance of our supply chain. As a sector leader, we hope our commitment will encourage other companies to join this great collaboration.”
This initiative aims to recover unsellable food from the supply chain. This initiative is rolled out in three stages: offering free storage space to Food Banks of Quebec, encouraging the participation of its customers and providing support in the supply chain to maximize food sharing. For example, when products are damaged but still edible, they are transferred to the storage spaces that Congebec makes available to Quebec food banks.
For more information about this initiative, visit this article on the Consumer Goods Forum (CGF) website.
Driving Change Through Donations: A Collaborative Approach to Reducing Food Waste and Hunger – The Consumer Goods Forum
