Laughing makes us stronger. It helps reduce stress, connects us to others, but most importantly, it brightens up our lives. For all those reasons, The Laughing Cow is proud to present its new campaign! This global campaign delivers a new message that goes back to the roots of the brand: ‘’Because it’s better to laugh.’’ It showcases a new powerful TV ad and impactful Out of Home Displays in Montreal’s Berri Uqam metro station and in Toronto’s Dundas Square to inspire all of us to laugh in life.