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Boursin Garlic & Herbs was launched in 1963 and quickly became a household name across France. Its unique texture and taste revolutionized the fresh cheese market, especially after being the first cheese brand to be the subject of a television campaign in 1968.
More than 60 years later, the original recipe remains unchanged and food lovers in more than 35 countries have spread their passion for Boursin all around the world. Perfect on bread, as appetizers or in a creamy sauce for main or side dishes, Boursin is in every gourmet’s kitchen.